Advertising policy

My Animals’ mission is to be a reliable source of information about animal health, care, and rights, as well as the animal kingdom in general. We are committed to providing you with authoritative and practical content, which is created under strict editorial and professional guidelines to ensure accuracy, relevance, and clarity of information.

My Animals is financed through the sale of advertising on the website and its social networks, always prioritising editorial autonomy, which means that our criteria is not influenced in any case by this financing mechanism.

In some cases, My Animals may collaborate with sponsors to publicise their brand, product or service. This content is always labelled as “sponsored”, and this information is clearly stated at the beginning of these articles.

These are the specific guidelines we follow regarding the types of advertising we accept:

1. We do not endorse any advertised products or services.

Although certain products or brands may appear on our site in the form of advertisements, under no circumstances should this be considered as an endorsement of the product, service or brand advertised. The evaluation of products or services is the sole responsibility of the editorial team, without taking into account any advertising relationships that may exist with the companies that distribute them.

2. We clearly differentiate between advertisements and editorial content.

We always maintain a clear distinction between advertisements and editorial content. All My Animals advertisements are clearly and unambiguously identified as such.

3. Certain types of advertisements will not be accepted

Advertisements must not contain fraudulent, misleading or offensive material, including material that misrepresents, ridicules or attacks an individual or group on the basis of age, colour, national origin, race, religion, sex, sexual orientation, or disability.

Advertisements must not contain defamatory, libellous or threatening information. Advertisements must not be associated with firearms, pornography, drugs, political campaigns, or the simulation of news or an emergency. Any advertisement that could be misconstrued as editorial content will be labelled as advertising.

4. We screen adverts

My Animals has the sole and exclusive discretion to determine the types of advertisements that will be accepted and displayed on the web, and reserves the right to reject, cancel or withdraw any advertisement at any time whenever the content or aims of these are contrary to the policies of My Animals. In the event of the withdrawal of an advertisement, the advertiser will be notified immediately indicating the grounds on which the decision has been taken.

5. We clearly differentiate between sponsored and non-sponsored content.

My Animals seeks out sponsorship from research organisations, manufacturers and other reliable and credible service providers. Sponsored content provides financial benefits to My Animals, but also benefits our users by providing them with updated information regarding the services or products offered by these organisations.

Any content sponsored by an advertiser is subject to our editorial policy and is subject to review by our editorial staff. In addition, when content is provided or influenced by an organisation it is marked as sponsored so that the user is appropriately informed.

6. Affiliate Programme

As part of the article creation process, our editorial team may include links to relevant products that they feel may be useful to our readers. Although all products are chosen independently, we would like you to be aware that My Animals may receive commission if you purchase an item on the site using the link we provide.

In cases where My Animals receives commission when users purchase or subscribe to the product or service, the page will include the following text:This article objectively and independently suggests products and services that may be of interest to readers. When the user makes a purchase through the specific links that appear in this article, My Animals may receive commission.